I read a statistic the other day that said that businesses that are using mobile text alerts to market to customers are only using this service at about a 38% capacity. What this means is that most businesses are not actually using their mobile text alerts service to it’s full capacity. Maybe this percentage is due to the fact that a lot of businesses don’t fully understand how to utilize SMS marketing so they get in a boring rut of only sending out a text message once per month or every other week. With most mobile text alerts services, you have so many different SMS marketing options, such as “Text-To-Win” contest, mobile coupons, polling questions, and the list goes on. Now, you have to understand to optimal times to send out SMS messages to your customers and your campaign message must be thought out, to increase response, but non the less, businesses need to start taking full advantage of this growing marketing strategy.
Advantages of Mobile Text Alerts Vs. Email
Don’t get me wrong, we still should be gathering email addresses and utilizing email when necessary, but we should really look at the amazing advantage of what mobile text alerts can do for return on investment. Notice the image above and the response rate speaks for itself.
We as humans are addicted to checking our phones and especially when we get a text message. Just think how you feel when you receive a text message. We are almost always tempted to open it and read it instantly! Your customers will feel the same way when they get a mobile text alert message from your business! Especially because they have opted to receive those SMS messages from you! It really is the best form of advertising because we know that people are glued to their mobile device like never before!
Taking Full Advantage of Your Mobile Text Alerts
As SMS Marketing continues to grow, businesses will have to become even more creative in their mobile text alerts strategies and techniques. I recommend doing your research and understanding what people want to receive and WHEN to receive your text alerts. Their are ideal times and content that works best, but you will have to figure that out for your industry.
You will have to decide for yourself which mobile text alerts service is right for you and your business. I have 2 suggestions for you that I have personally used and tested over the years. I love both of these SMS marketing services for different reasons. Both Slicktext and Mobile-Text-Alerts are strong companies with great customer support. You will want to have access to training if you haven’t used SMS marketing before. Both of these services offer great training to help you become successful.
Just remember to do your own research and take advantage as mobile text alerts helps to grow your business! I wish you the best!